You Already Have a Facebook Page. Do You Still Need a Website?
Short answer: a Facebook page is enough if every customer who ever finds you already knows someone who sent them there. The moment a stranger searches for what you sell on Google, compares you to three competitors before messaging any of them, or needs to trust you before paying, a page starts working against you — because you do not own it, and Google barely reads it.
What a Facebook page genuinely does well
Let's start honest, because most advice online skips this part: a Facebook (or Instagram) page is a genuinely good tool, not a lesser one. It is free. Everyone in Morocco already has it open. You can post a new dish, a new stock arrival or a change in closing time in thirty seconds, and people who already know you will see it in their feed the same afternoon. For a huge number of small businesses — a home baker, a neighborhood hanoot, a hairdresser working from word of mouth — that loop is the whole business, and it works.
The three things a page can never do
1. Show up when a stranger searches for you
Google does not index Facebook pages the way it indexes a website. Search "plombier Kelaa des Sraghna" and you will mostly see websites, Google Maps listings and directories — rarely a Facebook page, and never reliably yours. If your only presence is a page, you are invisible to the one customer who doesn't already know your name: the one searching for what you do, not for you.
2. Look like a business, not a profile
A page sits inside Facebook's own layout — its ads, its "Suggested for you," its blue-and-white chrome. A website is a room with your name on the door: no competitor's ad interrupting a visitor mid-decision, no algorithm deciding whether they even see your latest post. For anything where trust matters before money changes hands — a clinic, a lawyer, real estate, a riad someone is about to wire a deposit to — that difference is not cosmetic. It is often the whole decision.
3. You don't own it
A page lives on land you rent from Meta. The algorithm can change overnight and quietly halve who sees your posts. An account can be restricted or lost to a hack, a false report, or a policy update nobody explained. A website's address, its content and its data are yours — you can change host, change designer, or hand it to someone else, and none of that requires anyone's permission but your own.
Page vs. website — what each one is actually for
| Need | Facebook / Instagram page | Website |
|---|---|---|
| Daily posts, quick updates | Excellent — built for this | Slower to update |
| Found by someone searching Google | Rarely | Its main job |
| Looks established before they message you | Depends on the platform's mood | Consistent, controlled by you |
| Online appointment booking | Not built in | Can be included |
| You own the address and the data | No — Meta does | Yes |
| Cost to start | Free | A one-time build fee |
So — do you actually need one?
Be honest with yourself about which of these you actually are, because the right answer genuinely goes both ways.
A page is probably enough if: almost every customer arrives through a friend's recommendation or a comment thread, you sell entirely through DMs, and nobody has ever told you "I looked you up and couldn't find anything."
A website is worth it once: you sell something people compare before buying (a clinic, a riad, real estate, a professional service), you are running or planning to run ads and want people landing somewhere other than a busy feed, or you are simply tired of typing "yes we're open, here's our address" into DMs all day.
What a website actually costs
Real numbers, not "contact us for a quote":
| When | Price | What's included |
|---|---|---|
| Build, once | 1,500 DH HT | The site itself, your domain and hosting for the first year, and online appointment booking |
| From year two, per year | 1,000 DH HT | Maintenance, hosting and domain renewal |
That is the whole structure — two numbers, nothing hidden behind them. If you are also considering ongoing social media management and ads, our Qiyada and Sulta plans include a website with hosting waived for as long as you're subscribed — those are monthly plans on a minimum six-month term, because growing a social presence takes that long to actually measure. See the full pricing page for every tier.
Frequently Asked Questions
Should I close my Facebook page once I have a website?
No — most businesses run both well. The website becomes your permanent, owned address (and what shows up in search); the page stays your daily conversation with people who already follow you.
Does a website replace posting on social media?
No, they do different jobs. A website waits to be found; social media goes out and reminds people you exist. Many businesses eventually want both — that is exactly what our plans combine.
What exactly is in the 1,500 DH website price?
The build itself, your domain, hosting for the first year, and online appointment booking. From the second year, renewal is 1,000 DH/year for hosting, domain and maintenance.
I only sell through Instagram DMs. Do I need a website at all?
Possibly not yet. If every sale already starts with someone who found you through a friend or a post, a website mostly adds polish, not new customers. It starts paying for itself the day a stranger tries to search for you and finds nothing.
Not sure which side of that line you're on? Start with a free audit — we'll look at how people actually find you today and tell you plainly whether a website would change anything, including if the honest answer is no.