Swal lli kayso2lo kulchi
"Chhal katkalef pub Facebook?" Hadi wahda mn awwal l2as2ila lli kayji3ona. Uljawab ss7i7 howa: kaykhtalef. Walakin hada lkalam wa7do ma ynfa3ch, a7sen nchrehlk lma3ayir lli khassek tefhamhom 9bal ma tsref drhem w7ed.
L3 ma3ayir lli ka7kemou pub Facebook
CPM — Taman kol alf dhour
CPM kaywa9is chhal katfar9 bash ychofo i3lanek 1000 marra. f lMghrib, CPM gharbi mn dak dyal Uropa wla Amerika — khabar mezyan lmizan dyal lflous dyal hna. 3la jomhour mghribi mhdad, CPM bain 10 u 40 DH 3adi 7asb lqita3 u lmaw9it. Ramadan u l3id kaykhellou lkhima ter9a.
CPC — Taman kol klik
CPC kaywa9is chhal katfar9 kol marra yklik chi wa7ed 3la i3lanek. CPC mezyan kaytewe9af 3la chno kaywe9e3 be3d lklik. Ila kayna s7iftek katconverti mezyan, klik b 2 DH ymken ykoun mzian. Wlakin ila ma3ad 7ata had ychri wla ysejjel, hatta 0.50 DH tdi3 bla fayda.
ROAS — L3a2id 3la l2infak l2i3lani
ROAS howa nesba bain chno kasse7 u chno sreft f pub. ROAS = 3 ma3naha kol drhem tsrfu f pub kayrje3lek 3 drhem f lmo7assala. L e-commerce lli 3andha hamish mezyan, ROAS bain 2.5 u 4 ghالba maqboul. Dun 1, nta takhsar.
Matshofch chno tsref — shof chno teksse7 f kol drhem tsrfu.
L5 ghaltat lli ka7re9ou lbudget f 48 sa3a
1. Targetiti lMghrib kollu b budget 200 DH
B 200 DH w nta ka-target 37 milyun mghribi, i3lanek mayban7etta lkhwarzmi ma9adarch ytc3alem. Ntijatek: 7re9ti lbudget 3la jomhour bared bla ma tjib 7ata signal nafi3. Bda sghir u d9i9 f lji3ghrafiya — mdintk, 7ummtek, dawira 20km 7awl l7anoutk.
2. We99afti lcampagne men be3d 3 iyyam
Facebook 7tajin data bash yt7assan. Marhalat te3allum ghالba katdoum 7 l 14 yawm u khassek 50 l 100 conversion (wla klik, 7asb lhddaf) bash ytna99a lkhwarzmi. T9te3 lcampagne f nyawem 3 7it ntijej "machi zwin" kat-ressemble dayez te7kom 3la akla men awwal lakma — 9bal yban tww lma3am.
3. Kebbitiw nnas l s7iftek lre2isiya
Lwajha dyal sitk katkellem m3a lkulchi — walakin ma3ad tq9ne3 7ata wa7ed b action m3ayana. Kol campagne khassek twjjiha l page spécifique b hddaf wa7ed: 7jez, tssel, xtri, sjjel. Landing page mkhessssa ymken it3awwed ntijej dyal lflous b 2 wla 3 m3a nafs lbudget.
4. 3emmertek ma jerbiti gheir wa7ed lvisuel
F Facebook, lvisuel 3lih 80% dyal naja7 ay i3lan. Photo professionnelle ymken tkhdem 3achra mrat kter mn photo 3adiya 3la nafs ljomhour b nafs lklam. Jerrb dima 3la la9al jouj visuels f nafs lwa9t. Lkhwarzmi yfarrez bsor3a lafdal wa7ed uykentez 3lih lflous.
5. Tliti retargeting
L7alla dyal nnas lli zarou sitk wla t3amelou m3a s7iftk ma kayconvertiouch f lawwel marra. Retargeting kaykhelli8 ta3refou hado lwahda bwahda — lli faten mohtammin — b i3lan mkhessis lhom. Lta8arif aqal u taux conversion 3ali bezzaf — 7it mab9itch katkellem m3a nnas ghrib ta3lihom.
Achno howa lhadd l2adna dyal lbudget bash tchouf nteji?
L tijarets mahalliya f lMghrib lli bagha tjreb pub Facebook b jiddiya, kansweo b minimum 500 DH f chhar k-depart bash t9der tjib data qabla ll-isti3mal. Dun dak, lkhwarzmi ma 3andoch signals kfiya bash yt7assan.
F packs dyal TechMative, lbudget l2i3lani maxdud mn lbdaya — pack Bidaya b 350 DH/chhar kayshmel 70 DH d budget pub muddar, pack Nizam b 1350 DH/chhar kayshmel 300 DH. Makhassekch tdebber lcampagnes b rassek: nizamna kaydeployhom, kayra9ebhom u kaydirhom automatiquement 3la 7sabna dyal Meta.
Ila nta lli kayt-debbri lcampagnes, lmabde2 dyal dahab: bda sghir, 9is mezyan, uzid ghir lflous 3la chno kaykhdem. Pub Facebook machi machine dyal s9iya — hiya tool lli kaytom7 lssber u nni2am.
Soual iyyena — kannahlou 7alk bla taman.
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